Just in time to celebrate the 10th Anniversary of Canon’s ELPH brand, Canon is adding three new members to the PowerShot Digital ELPH family. Featuring, petite profiles, curved bodies, smooth lines, and lustrous eye-catching allure that define the outer-design of Digital ELPH camera models, the 10.0 megapixel PowerShot SD900 Digital ELPH and the 7.1 megapixel PowerShot SD800 IS Digital ELPH and PowerShot SD40 Digital ELPH cameras are said to take the marriage of style and technology to a new level.
Hitting store shelves in October, these power-packed digital denizens of pocket or purse continue to champion the go anywhere, shoot anytime philosophy that keeps picture-taking fun and preserves memorable moments in a flash.
The key to these new digicams is DIGIC III, the newest iteration of Canon’s ultra-efficient (and proprietary) image processor. Shared thus far only with Canon’s new flagship PowerShot G7 Model– it is the DIGIC III chip that accounts for these cameras’ higher performance levels including faster start up, autofocus and shutter response times; improved maximum processing speed; and of course, enhanced image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.